Key Concepts film poster analysis

Language

You can recognise this is a film poster as the title is written in capitals letters and is a lighter colour compared to the background. Also the cast names are written at the bottom while the company's name is written at the top signifying this is a movie poster. The impact that is displayed here is a atmosphere where it will greatly impact the feelings of the audience observing this, as they will be able to tell that it's a horror movie.

Industries

The film was created by Next Entertainment World, it was produced by Lee Dong-ha and directed by Yeon Sang-ho. It became extremely popular and successful, ending up as the sixth highest grossing domestic film in South Korea. It was the first film in South Korea to pass 1 million dollar mark at the Singapore box office.

Audience

From the look's of the film poster, it looks like it would be targeting an audience of teens from the age of  12-25, who may be into action. We can tell this by the scenery and how chaotic it is presented as. The rating for this movie is R due to the gore and horror, that's why children under the age of 17 are required to have a adult with then while watching.

Representation

From the picture you can notice that the main focus is a group of  people showing 1 child, 2 teenagers and three adults, desperately running for their lives. As the movie's genre is horror, this tells the audience that their being chased by a unknown creature, which is presented as dangerous.