Tatler: case study blog tasks

 Introduction - Tatler Media pack

1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?

The editor introduces the magazine using words like 'our' to make the audience feel like their apart of it. This also helps to lure in the audience as the serit font makes it seem posh and expensive.

2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?

Age= 41%

Gender= female-73%

ABC1=83%

HHI=£261,572

London/SE=70%

These demographic details suggest that the average readers of Tatler are quite old and rich women who live in London and like to view expensive items.

3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?

Tatler readers are quite experienced in the fashion industry as they instantly know what they are viewing and looking for as they wouldnt be buying such expensive products. The Tatler readers seem to spend a lot of money as the quality is good.

4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the psychographic audience group that best fits Tatler?

The special edition of Tatler that rund throughout this year is annual guides and supplements. This suggests that the Tatler audience are in need of a guide in different areas of fashion which Tatler has provided. The psychographic audience group that best fits Tatler are posh and rich mid age women who have a good idea around the fashion industry and can spend money easily.

Media language

Revise the 12 magazine cover key conventions and check how many feature on this edition of Tatler.

1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts? Here's a blog to help you with this as we haven't been able to complete the Photoshop typography lesson yet due to Covid-19.

The different typography i can find on the cover of Tatler is serif this connotes a more of a olden time style that's traditional showing that your brand is established and confidant.

2) How do the cover lines appeal to the Tatler target audience?

The cover line shows the Tatler target audience that is a fancy brand like likes to show off its elegance in the products it chooses to sell as well as that, the cover line is in bold appealing to the audience and giving them a brief but quite attracting taste of what's shown in the magazine.

3) What are the connotations of the Tatler colour scheme on this particular front cover?

The colour scheme that Tatle has chosen to go with this magazine is pink, green and gold. These colour connote admiration and happiness with good health as well as wealth, the gold shows wisdom and good quality.

4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. Mise-en-scene such as props, costume and make-up, body position, facial expression)

The central image shows society's 'perfect' women this creates interest in the magazine as her make-up is flawless giving off a graceful and female look to it. Her facial expression is seen as natural and this makes the audience feel as if she's making eye contact with them. As well as this, her body is positioned so its facing us the audience making it seem like the attention is on us.

Social and cultural context

1) What aspects of British life or people are NOT reflected in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')

In the magazine Taler only one side of British people are reflected as they only show what others think a normal British like is seen as while in reality most people aren't rich or posh and cant afford anything in a Tatler magazine.

2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain?

The Tatler magazine represents life in Britain as luxurious and makes it seem like a rich country where you would be able to live a relaxing life.

3) What audience groups might be offended or insulted by the front cover of Tatler April 2017?

The audience group that might be offended are probally teens. 

4) Find three other front covers for Tatler from different months. What issues, subjects or people are regularly featured in Tatler?

The regular features of a Tatler magazine consist of the serif title placed at the top with the cover line at the bottom third. Also, their is a central picture of a women in her mid 20s or 30 placed in the centre showing off the make-up or clothes.


Grade 8/9 extension tasks

1) Are there any misrepresentations or under-representations of certain groups? What might this suggest about the target audience?

There is a under-representation of men and teens, this shows that the target audience are older women as they know more about fashion.

2) How does the front cover engage audiences with possible narratives? Look for stories, cliff-hangers, dramatic cover lines etc.

The front cover engages audience to imagine a romantic narrative with a lot of drama as they have exaggerated and put a lot of effort into the front cover to make it stand out and look different.

3) What does the costume and make-up in the central image suggest about the character featured on the front cover of the April 2017 edition of Tatler?

The costume and make-up suggest that the character on the Tatler magazine is the main character who is given lot of attention as the make-up and and costume makes them look special compared to other women.

4) Read this Guardian article on the BBC documentary about Tatler called Posh People. What does the article suggest about the people who produce and read Tatler?

This article suggests that the people who produced and read Tatler are suppose to be beautiful or else they would be out of the scene as society wouldn't expect 'ugly' people to be able to take part in helping such pretty models or reading such a expensive magazine because of how they have been seen throughout the years.