Class: Industry and Audience blog tasks

 Industries

1) What was the objective of BBC3 when it was launched? You can find the answer in the notes above.

The objective of BBC3 when it launched was to provide innovation programming to a target audience around the ages of  16 to 34.

2) Why did BBC3 go online-only in February 2016?

The BBC3 became go online only because of the £100 million that was cut across the BBC resulting it to discontinue as a television service. 

3) How does Class meet the BBC's mission statement to 'inform, educate and entertain'?

Class meets the BBC's mission statement as it entertains the audience with the high quality images of the so called 'shadows' giving a realistic feeling to the audience making them feel like their involved in the drama.

4) How did the distribution of Class contribute to the failure of the show with audiences?

The distribution of Class contributes to the failure of the show of audience as it was originally shown only on BBC3 however, it was also shown three weeks later in a late night slot. Overall, it confused most audience that made the view go down.

5) What advertising and marketing was used to try and promote Class to an audience? Why do you think this wasn't very successful?

The advertising and marketing was used to try and promote Class to an audience by online marketing which included strong web presence, highly interactive, lots of video clips, interviews, fan art. It wasn't very successful as fans got confused on who the target audience were, it was differently marketed from the traditional Doctor Who episodes and it was mostly criticised for not making enough references to Doctor Who.

Audience

1) What were the viewing figures for Class and why do you think it did so badly? Look at the notes above to find out the answers.

The viewer figures for class were 0.25 million this did badly as it was broadcast-ed on BBC3 to poor audience figures.

2) What audience psychographic groups might particularly enjoy Class? You can revise Pyschographics here.

The audience psychographic group that might particular enjoy class are people who are interested in horror and can handle any gruesome content. They would also probably have a more of a closed or hidden personality.

3) What audience pleasures are offered by Class - Co-owner of a Lonely Heart? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas.

Personal Identity: Audience will be able to relate to April or even Tanya as they would have been able to experience what its like to have strict and overprotective.

Personal Relationships: Audience who become a fan of April will become worried and would be quite anxious to know what happens next to make sure she's safe.

Diversion (Escapism): They are intriged and captured into the moment of action as they enjoy the action scenes not being able to look away.

Surveillance (Information / Facts): In Class it is presented differently to Doctor Who as instead of informing and entertaining it only entertains to keep the audience engaged.

4) Thinking of the 3 Vs audience pleasures (Visceral, Vicarious and Voyeuristic pleasures), which of these can be applied to Class - Co-owner of a Lonely Heart?

Visceral pleasure is applied in Class as it makes you feel a sense of physical thrill or a burst of energy that results to your heart beating faster. You also get entranced by the images as its not every day you see someone severely injured with blood flowing everywhere.

5) How did fans in the 'Whoniverse' (also known as 'Whovians') react to Class? Watch the fan reaction video (and read the YouTube comments) embedded above or check the comments in the extension articles below to help with this.

Whovians believed that the concept and the story line was really intriguing however they also believed that the main character, April was presented more cooler or powerful compared to her pathetic human form. As well as this, they liked how all the mysteries and unknown plots came together at the end shocking most fans as it was an unexpected turn of events.

Comparison: An Unearthly Child and Co-owner of a Lonely Heart

1) How are the technical conventions different between 1963 Doctor Who and 2016 Class (e.g. camerawork, editing, sound and mise-en-scene)?

The technical conventions different between 1963 Doctor Who and 2006 Class is that there was more smooth shot with clear visible colours in Class whereas in 1963 the camera was shaking and the quality was blurry presenting black and white images. Also in Class the actors were wearing modernised and fashionable clothes that to nowadays teens seemed normal however Doctor Who 1963 the students and teachers wore what gen z would call vintage as they are still a trend and people tend to wear these type of clothes often.

2) What similarities and differences are there between An Unearthly Child and Co-owner of a Lonely Heart in terms of the science-fiction genre?

The similarities between An Unearthly Child and Co-owner of a Lonely Heart as they both talk or even mention their own type of science including topics like time travel. However, An Unearthly Child goes into depth about space and time also including some maths along the way as well as alien type creatures, this helps to inform and teach the audience, on the other hand, Co-owner of a lonely heart it the total opposite of this as it has only added the element of a portal and the alien like creatures barley speaking about science in the prosses.

3) What similarities and differences are there between An Unearthly Child and Co-owner of a Lonely Heart in terms of how they meet the BBC's remit to inform, educate and entertain?

The similarities between An Unearthly Child and Co-owner of a Lonely Child on how they meet the BBC's remit to inform is that they both entertain as the action and thriller show how the audience might enjoy watching shows similar or even related to them as them gives them a sense of excitement on the events that would occur next. However, Co-owner of s Lonely Child does not include the inform and educate statement as it doesn't inform or influence the audience to be aware of any major matters in society and it also doesn't educate the audience on different topics that could help students in future life.

4) How are representations of people, places and groups similar or different in the two shows?

The representation of people places and groups are differently presented in both shows as in An Unearth Child it shows women as weak and frail while the males are seen as superior and more power full this can be also seen in the 2006 show where April is seen as a bit pathetic and useless but overall the character representation has changed in all context. We can also see that the building have changed from a vintage and ancient to a more modernised skyscrapers that show how style has changed throughout the years as well as the technology.

5) What similarities and differences can you find in terms of the audience pleasures for An Unearthly Child and Co-owner of a Lonely Heart?

The similarities that you can find in terms of audience pleasure for a Unearthly Child and Co-owner of a Lonely Heart is that they both have references to science despite the huge difference of them being presented as totally different making the audience that watch tend to like the topic related to science or find it quite interesting and want to explore more. The differences is that An Unearthly Child is more of the side of mystery whereas Co-owner of a Lonely Heart is more action and unexpected thriller moments that scare the audience into likening it. Therefore, the audience shows a different reaction to different scenes from two shows contrasting that they have nothing to do with each other except for the fact that the 2006 version is a spin off of Doctor Who without showing much of the Doctor.